FOR IMMEDIATE RELEASE
Louisville, KY (April 22, 2025) – The ISCO Championship today proudly announced Standard Sales Company as the Official Beer Partner and Official Ready-to-Drink (RTD) Partner of the 2025 tournament. Standard Sales Company, the regional distributor for Anheuser-Busch products, will activate onsite and across tournament marketing channels during the PGA TOUR event held July 10–13 at Hurstbourne Country Club in Louisville, Kentucky.
As part of the sponsorship, Standard Sales Company receives exclusive rights within both the beer and RTD categories, including use of tournament marks and logos across promotional, social media, and digital platforms. Fans attending the ISCO Championship can also look forward to engaging with the brand in the popular Fan Zone, where Standard Sales will host an interactive 10’ x 20’ tent experience featuring product promotions, giveaways, and fan-focused activities.
“We’re thrilled to welcome Standard Sales Company to the ISCO Championship family,” said T.R. Hollis, Tournament Director. “Their involvement helps elevate the fan experience and adds to the festive atmosphere that makes this tournament one of Kentucky’s premier summer events.” The partnership reflects the ISCO Championship’s ongoing growth as a destination event, blending elite-level golf with community, entertainment, and Kentucky hospitality.
“We’re proud to partner with the ISCO Championship and bring our family of iconic beer and RTD brands to this world-class event,” said Danny Gray of Standard Sales Company. “From the fairways to the Fan Zone, we’re excited to raise a glass with golf fans and create memorable moments all week long.”
The 2025 ISCO Championship will take place at Hurstbourne Country Club from July 10-13, 2025, featuring a world-class field of 156 players, including 50 from the DP World Tour. The event will award 300 FedExCup points and carry a $4 million purse. For more information on the ISCO Championship, visit iscochampionship.com.
Media Contact | Dan Koett | 859.797.3646 | press@iscochampionship.com
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About the ISCO Championship
The ISCO Championship is an official FedExCup event on the PGA TOUR schedule. The 2025 tournament will take place July 7 – 13 at Hurstbourne Country Club in Louisville, KY. The golf course encompasses 243 acres and was originally designed by Chick Adams.
About ISCO
ISCO Industries specializes in the manufacturing and distribution of high-density polyethylene (HDPE) piping products, as well as the sale, service, and rental of McElroy fusion equipment. ISCO stocks and supplies custom and innovative piping materials across a wide range of applications and end markets, including golf irrigation, landfill, gas distribution, district energy, mining, geothermal, power generation, municipal, marine, oil and gas, culvert rehab, and many more. ISCO is family-owned and has more than 60 years of experience in the industry, offering complete HDPE piping solutions to customers around the world.
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.