FOR IMMEDIATE RELEASE
Louisville, KY (April 8, 2025) – The ISCO Championship is proud to announce that Elijah Craig Bourbon, a product of Heaven Hill Distillery’s American Whiskey portfolio, has been named the Official Bourbon Partner of the 2025 ISCO Championship, bringing together two of Kentucky’s most celebrated traditions—golf and Bourbon.
As part of this exciting partnership, Elijah Craig will have a major presence throughout the tournament, held at the prestigious Hurstbourne Country Club in Louisville, marking the ISCO Championship’s inaugural year in its new home. The tournament was previously played at Champions at Keene Trace in Nicholasville, Kentucky.
“As a brand deeply rooted in Kentucky’s rich heritage, Elijah Craig is honored to join forces with the ISCO Championship in 2025,” said Max Stefka, AVP Global Whiskey Brands, Heaven Hill Brands. “We look forward to offering fans a taste of our premium bourbon and enhancing their experience at this prestigious event. From exclusive tastings to unforgettable moments on the course, it’s an exciting opportunity to raise a glass to both golf and bourbon, two of Kentucky’s greatest passions.”
As the Official Bourbon Partner, Elijah Craig will offer a variety of fan experiences, including the Elijah Craig Speakeasy – a high-energy activation area in the tournament’s most trafficked space, featuring exclusive bourbon tastings, merchandise, branded giveaways and interactive experiences. In this area and across the course, fans can enjoy official Elijah Craig signature cocktails, specially crafted for the ISCO Championship.
“The ISCO Championship is about more than just great golf—it’s a celebration of Kentucky’s unique culture, and bourbon is an essential part of that story,” said Tournament Director T.R. Hollis. “We’re excited to welcome Elijah Craig as a key partner and look forward to giving fans an authentic Kentucky experience both on and off the course.”
The 2025 ISCO Championship will take place at Hurstbourne Country Club from July 10-13, 2025, featuring a world-class field of 156 players, including 50 from the DP World Tour. The event will award 300 FedExCup points and carry a $4 million purse. For more information on
the ISCO Championship, visit iscochampionship.com.
Elijah Craig continues to cement its status as the premier Bourbon brand in the world of golf as the Official Bourbon of the PGA Championship, the Official Bourbon of the PGA of America as well as the Official Bourbon the Ryder Cup – golf’s most prestigious international competition. The brand is also proud to partner with PGA TOUR® professional golfers J.T. Poston and Robert MacIntyre along with respected sports broadcaster Amanda Balionis.
Media Contact | Dan Koett | 859.797.3646 | press@iscochampionship.com
Media Contact | Kaitlynn West | 502.413.0230 | kwest@heavenhill.com
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About the ISCO Championship
The ISCO Championship is an official FedExCup event on the PGA TOUR schedule. The 2025 tournament will take place July 7 – 13 at Hurstbourne Country Club in Louisville, KY. The golf course encompasses 243 acres and was originally designed by Chick Adams.
ABOUT ELIJAH CRAIG BOURBON
Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week providing total donations of half a million to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, one of the nation’s largest independent, family-owned and led distillers and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Toasted Rye Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com.
About ISCO
ISCO Industries specializes in the manufacturing and distribution of high-density polyethylene (HDPE) piping products, as well as the sale, service, and rental of McElroy fusion equipment. ISCO stocks and supplies custom and innovative piping materials across a wide range of applications and end markets, including golf irrigation, landfill, gas distribution, district energy, mining, geothermal, power generation, municipal, marine, oil and gas, culvert rehab, and many more. ISCO is family-owned and has more than 60 years of experience in the industry, offering complete HDPE piping solutions to customers around the world.
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.